The more people that know about your asset offering, the greater level of bidding engagement and higher the recoveries will be.
John Pye Auctions continually strives to build its registered bidder and buyer database, from one week to the next and has the best record of any UK auction house of doing so, continually breaking new ground for the industry when it comes to marketing.
Rather than relying solely on external forces to do the job, we control our marketing in-house, creating and driving our own strategies, devising new content and actively managing the delivery process so we can track the engagement.
We were one of the first commercial auction houses to have a website back in 1996 and, as a result, we were capturing bidder registrations in a digital database from one of the earliest starts.
Our pro-active marketing has been a key element of our competitive advantage, recognised and revered within the industry, contributing towards awards and underpinning our growth.
Such growth has been achieved through strategic long term development of the business into a ‘one-stop-shop’ for auctions; no other tangible UK auction house offers the breadth of variety of stock and asset offerings under one roof across so many clients and suppliers.
Preaching to the converted is the easy way to promote auction offerings but ultimately, we believe it is our duty to push for optimum realisations for our clients and this can only be achieved by pushing the boundaries of marketing reach through a focused marketing mix.
John Pye Auctions continually reach out to new markets both by sector and region, creating the strongest cross fertilisation of marketing and sales opportunities of any UK auction house.
We call this the ‘John Pye Snowball Effect’ although this snowball travels along a line graph of upward trajectory of increasing registered bidders, which has grown by more than 1,700% over the last six years to over 230,000 individuals.
We promote the John Pye Auctions brand through headline sponsorship initiatives with our own bottom line investment to support our portfolio of client offerings. We see it as our duty to bang the drum for our client’s auction offerings, the key is to play a different tune each time to engage the market through a variety of media.APPRAISAL / CONSIGNMENT ENQUIRIES