John Pye Auctions has a proud history of sports sponsorship support from community grassroots clubs through to regional, national and international sports clubs and events.

We were the first UK Auction House to sponsor a professional football club, when in 2012/13 football season we signed an exclusive agreement with twice former European Cup winners, Nottingham Forest, to become the club’s main shirt and club sponsors, exposing the John Pye Auctions brand to a national and international audience during the club’s Championship season.

A year later we embarked upon commercial partnership sponsorship with Barrie and Eddie Hearn’s Matchroom Sports company, to sponsor Nottingham World IBF Champion Boxer, Carl Froch.

This sponsorship saw John Pye Auctions brand exposed to an international boxing audience for Carl Froch’s boxing bouts against Yusef Mack, his rematch against Mikkel Kessler at London’s O2 and rematch against George Groves at Wembley Stadium infant of 80,000 boxings fans.

In 2014 we announced the largest cricket sponsorship deal in Trent Bridge’s history when we signed a two year deal with Nottinghamshire County Cricket Club to be shirt sponsors across all three club shirts (county cricket, T20 and T50) and the sponsorship agreement was extended for another two years in 2016 to 2018.

This sponsorship deal has also seen John Pye Auctions brand advertised around Trent Bridge cricket ground in Nottingham for both Nottinghamshire County Cricket matches as well as England cricket international test matches, including The Ashes test match in 2015, exposing the brand to an international cricket audience of millions.

In winter 2016 we agreed commercial sponsorship deals with Ospreys professional rugby club in Swansea when we opened Europe’s biggest indoor auction hub in Kenfigh near Port Talbot.

A few months later in New Year 2017 we agreed a commercial sponsorship deal with Scottish Championship football club, Falkirk FC, as a pledge of support from our Scottish auction hub in Bo’Ness, between Falkirk and Edinburgh.

As a family business, we have also pledged tens of thousands of pounds to local grassroots children and adult sports clubs, from football to rugby and cricket, across England, Scotland and Wales.

Our involvement with professional sports clubs has also seen us utilise our auction expertise and platforms free of charge to support many of our sponsored clubs with charity auction appeals, benefitting local hospital’s children’s wards at Christmas time with toy appeals. We consider our corporate social responsibility to be as important as our brand reach.

John Pye Auctions Sponsorship Images

A selection of John Pye Auctions sponsorship activities over the last five years

More About John Pye Auctions


Welcome to John Pye Auctions – the UK's leading commercial auction house network, fusing traditional auction principles with modern day digital technology. Our aim is to be the leading auction 'one-sto...


John Pye & Sons Ltd was founded in 1968 by John and Ann Pye, originally as a partnership trading for many years under the title of ‘Furniture & General Auctions’ from Nottingham’s old Cattle Ma...


Our business started from a small acorn, planted by company founder John Pye, who began trading with a horse and cart in 1968, undertaking the smaller probate property clearances in Nottingham that other est...


John Pye Auctions has continually been at the forefront of UK auction industry innovation. The business has developed from a single site operation in Nottingham's old Cattle Market to the UK's biggest au...


John Pye Auctions competitive advantage has been built upon decades of industry innovation. We were the first UK auction house to transition fully from live traditional auctions to timed online auctions, ...

Marketing and Sponsorship

John Pye Auctions has a proud history of sports sponsorship support from community grassroots clubs through to regional, national and international sports clubs and events. We were the first UK Auction Ho...

Quality Management

John Pye Auctions is an ISO 9001 accredited company, recognised by the the World's International Standards Organisation and British Standards Institute (BSI).   Our certified and established quality m...

Risk Management

As a business we take risk management seriously and have an established track record of effectively and successfully managing a myriad of operations, commercial and repetitional risks for our clients, many ...


As a family business, John Pye Auctions takes environmental issues seriously and operates an ISO 14001 Environmental Management System (EMS). The ISO 14001 EMS is an internationally agreed standard that h...

Awards & Accreditations

John Pye Auctions has been continually recognised as a leader of best practice, development and innovation within the auction industry and wider business. In 2015, 2016 & 2017: awarded three consecuti...

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